OCTANe’s OC Mobile Conference will take place on Thursday, March 27 , 2014, in Costa Mesa, California at The Center Club. Click here to learn more about the forum.
Founder, Chief Executive Officer
Technical Marketing, Senior Manager
12:00 p.m. – 12:30 p.m. Registration & Lunch
12:30 p.m. – 1:00 p.m. Keynote: Gary Jabara, Mobilitie
1:00 p.m. – 2:00 p.m. Mobile Devices & the Workplace Panel
2:00 p.m. – 2:30 p.m. Startup Presentations
2:30 p.m. – 2:35 p.m. App Developers Alliance Overview
2:35 p.m. – 2:50 p.m. Break
2:50 p.m. – 3:30 p.m. Startup Presentations
3:30 p.m. – 4:30 p.m. Mobile Marketing Panel
4:30 p.m. – 5:00 p.m. Keynote: Fabrice Hoerner, Qualcomm
5:00 p.m. – 6:00 p.m. Cocktail Reception
Mobile Marketing Panel
As mobile devices continue to evolve with new and powerful technologies, there are fresh and exciting opportunities for marketers to disrupt the traditional approaches to marketing. With representation from across the mobile marketing landscape, panelists include senior marketing executives of major brands, mobile specific and traditional agencies. This panel promises to share best practices in mobile marketing, connecting and learning from experts and peers in the industry and hear first-hand future opportunities for marketing using mobile media channels.
Mobile Devices & the Workplace Panel
Mobile devices have changed the enterprise IT landscape dramatically over the last five years and the complexities are increasing exponentially, as are opportunities for entrepreneurs. According to Forrester Research, 60% of tablet owners and 55% of smartphone owners have selected their own device to use for work purposes. As employees bring their own devices to work, they bring the potential for great cost savings and improved productivity, but also security threats and potential technical issues. The OC Mobile panelists for “Mobile Devices and the Workplace” will explore and discuss the benefits, issues and opportunities raised by the emerging mobile enterprise landscape.
The Center Club
650 Town Center Drive
Costa Mesa, California 92626